
De Groene Weg is responsible for VION Food Netherlands' organic meat. The organic pork is supplied by VION Groenlo, the organic beef by VION Tilburg.
De Groene Weg is the market leader in Europe for organic meat. The company supplies specialist products to industrial customers, and a range of pre-packed consumer products to retailers, some of it under the brand name of Bio+. For more and more retail organisations, organic pre-packed meat is an indispensable element in their fresh meat offering. The growing popularity of organic meat stimulates consumers to buy other organic products at the supermarket.
De Groene Weg has sales and account managers who know the organic meat sector. They are always studying the specific demands and developments of their customers and consumers of organic products.
De Groene Weg also fills various specific demands in the foodservice sector.
De Groene Weg is the expertice centre and supplier of packed organic meat for her sister companies in the Netherlands, Germany and the UK.
And De Groene Weg operates a franchise chain of thirteen speciality butchers throughout the Netherlands. These butchers have often been successful in the Dutch ‘Organic butchery of the year’ awards.
Bottom line: where meat has to be organic, De Groene Weg plays an important role.
© VION Food Group 2013