Brydock Pig Farming operation wins Health & Welfare Award

10 | May | 2012

VION UK's Brydock Pig Farming operation was named overall winner of the Health & Welfare Award at the 2012 Pig & Poultry Marketing Awards.

Judges were highly impressed at the hands on approach which has clearly led to high welfare standards and the overall success of the enterprise, the judges said. It is clear that the attitude has come into the business from the top and has percolated through the business. Whilst some of the methods employed to improve the well being and the life of the pigs have a direct cost in terms of time and money, it is demonstrable that they get this back in over all performance.

The Awards are designed to reward production excellence, marketing communications and knowledge transfer. They also provide a great opportunity to celebrate innovation in this industry.

The Awards were presented by Andy Black, Managing Director of Springetts Brand Design Consultants.  The event was also attended by The Minister of State for Agriculture and Food, James Paice MP, who welcomed the opportunity to hear the views of such inspirational businesses in the industry.

Note for the editors

VION Food Group Ltd, the UK arm of VION N.V., produces and processes high quality beef, lamb, pork, bacon and chicken as well as a wide range of convenience products such as sausages, cooked meats and added value cooked chicken. The UK operation has extensive facilities across the UK from farms and hatcheries to primary production, processing and packing, and supplies products according to customer and market demands. The business offers integrated supply chains, market-leading welfare programmes, and the ability to satisfy a growing demand for provenance. The business is primarily focused on the UK retail market but also includes important foodservice and wholesale clients within its portfolio.

For further information please contact:
Robert Smith, Group Communications Controller, VION Food Group Ltd

+44 (0)1506 400400

+44 (0)7785 502976

rob.smith@vionfood.com