The VION Meat scan helps supermarket operators
VION Retail Netherlands supports local supermarket operators by running the ‘Meat scan’ to map the local market area. A customer profile provides information about how the households in the area in question are composed, how they live, and what their incomes are. This information is combined with figures that VION Retail Netherlands has obtained through many years of experience, and translated into a proposal as to how the range should be composed, shelf space allocation schemes, and potential sales objectives.
On the basis of the Meat scan, VION Retail Netherlands develops concepts for the meat departments of local supermarkets.
VION maps supermarkets' local sales markets
VION Retail Netherlands offers retailers high-quality meat as well as an extensive range of services. Thanks to our extensive experience, our account teams have in-depth knowledge of meat products and of the consumer market. They give support and advice as regards the meat counter performance. Structural sales analyses result in a higher turnover for retailers. The objective is to achieve the highest possible return for our customers.
VION Retail Netherlands commissions market research and analyses sales figures. The data is available to customers and is used to enable retailers to achieve and maintain top-level sales results. Examples: GFK analyses, image studies, Opinion product studies, packaging studies, customer questionnaires.
© VION Food Group 2013